The leading independent sports marketing, event management and production company Raycom Sports and the leader in live online sports video streaming Swarmcast have partnered to deliver Raycom Sports’ 2009-2010 live Internet streaming for their regional Atlantic Coast Conference (ACC) Football and Basketball packages.
Raycom Sports has distributed all ten of their regional ACC Basketball Tournament games online to fans inside of the ACC territory during the spring of 2009. Raycom Sports is expanding for the 2009/2010 season, its streaming slate to include the entirety of both their regional ACC Football and Basketball packages. As with the ACC Tournament, Raycom Sports is using Swarmcast’s Autobahn Live platform to give consumers in the ACC territory a high quality, reliable viewing experience.
Raycom Sports’ 2009 regional ACC Football television package kicks off on Saturday, September 12 at 12:00n ET with an East Coast-West Coast contest featuring Stanford and Wake Forest. The following week, Raycom will travel to Death Valley for a rivalry game between Boston College and Clemson.
“Our regional consumers reacted very positively to our streaming offering last season, and we’re excited to build on the solid base that Swarmcast’s high quality streaming service provides. We’re able to meet the demands of viewers who want ACC content, but aren’t able to view it through traditional broadcast means. Consumers have high expectations of the quality and reliability of streaming video, especially with sports. We’ve got a desirable slate of ACC content, and with a highly engaged Internet viewership, we’re able to bring advertisers a very captive demographic,” said Colin Smith, VP of New Media & Distribution for Raycom Sports.
Chad Tippin, COO of Swarmcast, said: “We’re excited to expand our relationship with Raycom to include ACC football as well as the entirety of their regional basketball package. Our technology provides the highest quality viewing experience and enables Raycom to better capitalize its content by providing the tools required to create better business models.”
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