Saturday Afternoon College Football on ESPN will be sponsored by Cars.com beginning this Saturday, Sept. 5, and runs through Dec. 5. Cars.com’s fourth consecutive sponsorship of Saturday Afternoon College Football on ESPN will feature spots from award winning Confidence campaign and sponsored by Cars.com mentions throughout the game.
Cars.com has started running a sweepstakes for its advertisers in which dealers can enter for the chance to win one of several prizes including a grand prize trip for two to the National College Football Championship Game in Pasadena, CA, on Jan. 7, 2010.
Cars.com president Mitch Golub said, “Our sponsorship of Saturday Afternoon College Football on ESPN delivers prime exposure for the Cars.com brand and our advertisers and builds on our highly successful 2009 media campaign. High impact sponsorships such as this combined with online traffic generation initiatives, local market promotion and continuous product improvements are driving results for our advertisers. Our continued investment in our site and our brand has lead to a ten percent increase in leads to our dealer advertisers this year, despite the economic downturn.”
Golub also added, “We are committed to building the Cars.com brand and delivering quality, in-market car shoppers to our advertisers. We are constantly looking for new ways to add more value for car shoppers and car sellers, both through our marketing efforts and product developments, such as the recent launch of our new guided search functionality.”
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