• Encore HD (East)
• Starz In Black HD and
• Starz Cinema HD

All these HD channels are available at no extra cost to DirecTV Starz Super Pack subscribers with HD access.

Following are the HD movies coming this summer to the new Starz HD channels:

Encore HD

• Happy Gilmore
• Jaws
• Monsters
• Reign of Fire
• Rush Hour 2
• Signs
• Speed
• The Mask
• The Mummy Returns
• The Rock
• Starz In Black HD
• District 9
• Hancock
• Lakeview Terrace
• Law Abiding Citizen
• Michael Jackson’s This Is It
• Obsessed
• Pandorum
• The Pillars of the Earth
• The Taking of Pelham 123

Starz Cinema HD

• Angels & Demons
• Doubt
• Last Chance Harvey
• Nick & Norah’s Infinite Playlist
• Rachel Getting Married
• Seven Pounds
• The Boy In The Striped Pajamas
• The International

Ed Huguez, Starz Entertainment executive VP, affiliate sales and marketing said “The combination of commercial-free premium programming, in high definition, and all part of an affordable monthly subscription, is a winning combination for consumers that brings great value for all movie-lovers. DIRECTV has long been a valued affiliate partner of Starz and we are very pleased to see them launch successfully the new HD channels today.”

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AT&T U-Verse, Cox and DirecTV are the affiliates which will deliver 2010 FIFA World Cup South Africa matches in multiple languages.

ESPN’s multi-language coverage for the 2010 FIFA World Cup South Africa will deliver games in Arabic, German, Japanese and Korean languages also. Customers can make a simple adjustment directly on their set top box, by selecting the appropriate option in their on screen guide, or online via ESPN3.com.

ESPN already announced that ESPN Deportes, the all-sports Spanish-language network, and ESPN3.com will provide Portuguese-language telecasts of 2010 FIFA World Cup, as part of its multi-language rights in the U.S. for FIFA events through 2014.

David Preschlack, executive vice president, affiliate sales and marketing, Disney & ESPN Networks Group, said “We are always looking for new ways to serve our fans and the World Cup presented the perfect opportunity. Our team has coordinated a lot of moving pieces to make this happen and we think the end result will help our affiliates serve their increasingly diverse constituents.”

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The 60 game IPL 3 tournament is back in India featuring eight franchisees. Five new venues have been included this season that includes Nagpur, Cuttack, Navi Mumbai, Ahmedabad and Dharamsala.

DirecTV brings 2010 IPL to cricket fans in United States. DirecTV subscribers with CricketTicket can watch the IPL tournaments live in United States.

Broadcast schedule of 2010 IPL matches on DirecTV in United States.

Following is the 2010 IPL Points Table

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ReelzChannel’s partnership includes cross-channel inventory, provided by DirecTV, which is designed to encourage consumers to purchase Precious on DIRECTV Cinema as of March 9, 2010. The spots, produced by REELZCHANNEL, will also drive traffic to REELZCHANNEL on DIRECTV channel 238 and www.reelzchannel.com/Precious where the network will showcase exclusive Precious content provided by Lionsgate, such as set photos, facts sheets, production notes, clips and bonus features.

John deGarmo SVP of Affiliate Relations for ReelzChannel said, “With the right titles REELZCHANNEL believes there is a future in creating special promotions that include studios and distributors working with REELZCHANNEL to raise interest in titles and drive VOD/PPV revenue. Lionsgate has stepped forward to pioneer this effort and increase the support for Precious. We look forward to seeing the buy rates for this movie increase as a result of this groundbreaking partnership.”

Kate Neligan, Director of On Demand & Digital Marketing for Lionsgate, said “Lionsgate is excited to co-promote Precious with REELZCHANNEL and DIRECTV Cinema in this innovative partnership where we believe we can expand the reach of the film’s important messages to a larger audience through the VOD/PPV platform.”

Sarah Lyons, Vice President of Upgrade Marketing, DirecTV, said “We are happy to be partnering with both REELZCHANNEL and Lionsgate to provide the award-winning movie Precious with a national platform to continue delivering its powerful message. We understand the importance of having the highest-quality movies available for our customers to choose from and we strive to deliver the most robust lineup of box office hits on the DIRECTV Cinema platform.”

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DIRECTV’s NASCAR Head-2-Head Knockout competition will be innovative new bracket-format competition amongst 32 NASCAR Sprint Cup Series drivers in a high-stakes contest over the course of four races during the 2010 NASCAR Sprint Cup Series schedule.

The prize money for both drivers and spectators alike as winning drivers with a total of $500,000 will be donated to charity during the course of the NASCAR Head-2-Head Knockout competition.

Viewers can also take a chance to win a new car and the ultimate prize, a check for $1 million dollars by picking a perfect bracket. Fans can enter their brackets starting April 11 on www.directv.com/nascar.

The schedule for inaugural DIRECTV’s NASCAR Head-2-Head Knockout competition in 2010 is as follows:

• Round One on April 18 (Samsung Mobile 500 at Texas Motor Speedway)
• Round Two on April 25 (Aaron’s 499 at Talladega Superspeedway)
• Round Three on May 1 (Crown Royal presents “The Heath Calhoun 400″, Richmond International Raceway)
• “The Fastest Four” on May 8 (Southern 500 at Darlington Raceway)

Jon Gieselman, senior vice president of Advertising and Public Relations for DIRECTV, said “Given DIRECTV’s passion for absolutely anything sports related, we’re excited to partner with NASCAR and FOX to showcase some of the intense rivalries that we all know exist within the NASCAR Sprint Cup Series. “It will be exciting to watch the mano-a-mano match-ups unfold, creating a whole new competitive dynamic for our customers to enjoy on four Sundays this spring.”

Jim O’Connell, NASCAR’s Vice President of Corporate Marketing and International Development, said “DIRECTV’s NASCAR Head-2-Head Knockout competition is another example of DIRECTV’s commitment to NASCAR® and our fans. We are thrilled to have DIRECTV as a long time partner and look forward to our fans following the match ups on the NASCAR HOTPASS broadcast.”

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Mega TV can be viewed on following channels on different operators:

Cable and satellite users can watch Mega TV on:

DirecTV – Channel 169

Dish Network - Channel 60

Choice – Channel 16

Liberty – Channel 45

OneLink – Channel 60

Luis Roldan, Senior Vice President, and General Manager for SBS and Mega TV in Puerto Rico, said “With these new signals, not only will everyone on the Island be able to watch our programming; we will also have a clearer image. For geographical reasons, most of our households without cable or satellite couldn’t receive our signal in the past. With this new technology, everyone on the island will enjoy Mega TV’s popular and impactful programming. We are very pleased with the acceptance that the Puerto Rican community has given us and we are committed to keep on bringing excellent programming.”

Cynthia Hudson-Fernandez, Chief Creative Officer and Executive Vice President for SBS and Managing Director of Mega TV, said “We believe that these new affiliates in Puerto Rico will enormously help our growth plan, and will guarantee our position as a leading competitor in Hispanic television. Our audience on the island has been faithful to our programming from day one, and we promise to reciprocate with the best we can offer.”

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KBMY/ABC

KXMB/CBS and

KFYR/NBC

DirecTV has also added KBME/PBS in standard definition.

DirecTV subscribers must have an H20, H21 or H23 HD receiver, or an HR20, HR21 or HR23 DIRECTV Plus HD DVR and a Ka/Ku band dish to receive local HD channels.

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APT/PBS

WHNT/CBS and

WZDX/FOX

DirecTV subscribers in Huntsville-Decatur must have an H20 or H21 HD receiver or an HR20 or HR21 DIRECTV Plus HD DVR and a Ka/Ku band dish to receive the above HD channels.

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Sarah Lyons, vice president of Marketing for DIRECTV said “DIRECTV customers have always enjoyed the convenience of ordering new release movies from the comfort of their home with the touch of a remote. But now, we are going one giant step further and giving them an advance look at a feature-length film before it even hits theaters; it’s the ultimate home theater viewing. We look forward to continuing to enhance our platform and deliver compelling programming that can’t be found anywhere else.”

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Romulo Pontual, DIRECTV’s chief technology officer said “We believe both consumers and service providers will embrace consumer electronic equipment with RVU technology because it enables a high quality digital entertainment experience throughout the connected home. We are committed to the RVU technology and are planning to deploy it in media servers and clients beginning early in 2010.”

The RVU Alliance is an Oregon-based non-profit mutual benefit corporation with membership participation at Founding Promoter, Promoter and Contributor levels.

RVU Alliance’s pixel accurate RUI technology will provide an identical user experience on all RVU-based thin clients CE devices throughout the connected home, including digital TVs (DTVs), digital media adapters (DMAs) and set-top boxes (STBs).

Thomas Rhee, Samsung’s SVP of Digital Set Top Box said “With the addition of RVU technology, device software integration process is simplified for consumer electronics manufacturers such as Samsung. We’re excited about the RVU RUI and how this technology has DLNA as its foundation.”

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