Sep

02

CBS To Be The Exclusive Broadcast Advertiser of PEOPLE Magazine’s Sept. 22 Issue

CBS and PEOPLE have announced that PEOPLE’s September 22, 2008 issue will be featured with CBS’s fall programming ads. The issue carries CBS’s 20 ads consecutive right hand pages, spreads and gatefolds and will be the exclusive broadcast advertiser of the issue. PEOPLE has joined with CBS’s fall TV advertising efforts and this will leverage the viewing power of 43 million PEOPLE readers. This is an innovative format that will engage readers and build excitement for CBS’s primetime shows.
“There’s no denying the impact of PEOPLE’s extraordinary reach and appeal,” said George Schweitzer, President, CBS Marketing Group. “CBS has long valued its relationship with PEOPLE, and we’re elated that they worked with us to pull off this first-time strategy to be the sole broadcast advertiser in this well-timed issue.”

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  1. CBS To Be The Exclusive Broadcast Advertiser of PEOPLE Magazine’s Sept. 22 Issue « Mysatellitetvnews’s Weblog said 2/Sep/2008 at 06:09

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