Comcast has partnered with Sony to launch a retail outlet “Sony Style Comcast Labs” in Philadelphia. The outlet is situated at Comcast headquarters and will display all Sony’s products along with Comcast’s video, data and voice services.
Sony Style Comcast Labs was declared open by Comcast chairman and CEO Brian Roberts and the products in display include BRAVIA high-definition LCD televisions, VAIO PCs, Cyber-shot digital cameras, Handy cam camcorders, PSP and PlayStation 3 game consoles, and new OLED TVs.
Stan Glasgow, president and COO of Sony Electronics said “Consumer electronics are becoming increasingly advanced, and the strategy behind the Sony Style stores has always been to create a comfortable environment where consumers interact with and educate themselves about the latest technology, at Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast’s advanced delivery services integrate beautifully with Sony’s hardware products and entertainment content.”
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