DirecTV announced that it partners with FOX Sports and NASCAR to present inaugural DIRECTV’s NASCAR Head-2-Head Knockout competition.
DIRECTV’s NASCAR Head-2-Head Knockout competition will be innovative new bracket-format competition amongst 32 NASCAR Sprint Cup Series drivers in a high-stakes contest over the course of four races during the 2010 NASCAR Sprint Cup Series schedule.
The prize money for both drivers and spectators alike as winning drivers with a total of $500,000 will be donated to charity during the course of the NASCAR Head-2-Head Knockout competition.
Viewers can also take a chance to win a new car and the ultimate prize, a check for $1 million dollars by picking a perfect bracket. Fans can enter their brackets starting April 11 on www.directv.com/nascar.
The schedule for inaugural DIRECTV’s NASCAR Head-2-Head Knockout competition in 2010 is as follows:
- Round One on April 18 (Samsung Mobile 500 at Texas Motor Speedway)
- Round Two on April 25 (Aaron’s 499 at Talladega Superspeedway)
- Round Three on May 1 (Crown Royal presents “The Heath Calhoun 400″, Richmond International Raceway)
- “The Fastest Four” on May 8 (Southern 500 at Darlington Raceway)
Jon Gieselman, senior vice president of Advertising and Public Relations for DIRECTV, said “Given DIRECTV’s passion for absolutely anything sports related, we’re excited to partner with NASCAR and FOX to showcase some of the intense rivalries that we all know exist within the NASCAR Sprint Cup Series. “It will be exciting to watch the mano-a-mano match-ups unfold, creating a whole new competitive dynamic for our customers to enjoy on four Sundays this spring.”
Jim O’Connell, NASCAR’s Vice President of Corporate Marketing and International Development, said “DIRECTV’s NASCAR Head-2-Head Knockout competition is another example of DIRECTV’s commitment to NASCAR® and our fans. We are thrilled to have DIRECTV as a long time partner and look forward to our fans following the match ups on the NASCAR HOTPASS broadcast.”
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