ESPN announced that it has acquired Vistas Unlimited, Inc. The acquisition of Vistas Unlimited will allow ESPN to utilize virtual technology across its multiple platforms and also employ a majority of Vistas’ employees.
Television Network utilizes Vistas Unlimited developed computer technology to insert advertisement during live television broadcast.
Vistas Unlimited received the George Wensel Technical Achievement Award at the 29th Annual Sports Emmy Awards in 2008. The George Wensel Technical Achievement Award for Vistas Unlimited’s development of the video processing and insertion of optimal putt paths for The Golf Channel on many of its PGA and LPGA broadcasts.
Chuck Pagano, executive vice president, ESPN technology, said “This acquisition represents ESPN’s dedication to staying at the forefront of innovation and technology development. The team that is joining ESPN brings a wealth of knowledge on developing cutting-edge virtual components that enhance the fan’s enjoyment of a game telecast.”
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