ESPN has announced that it will launch the only around-the-clock national Spanish-language radio network ESPN Deportes Radio in Tampa as ESPN Deportes WAMA 1550 AM and in Orlando as ESPN Deportes WAMT 1190 AM.
ESPN Deportes Radio now has 39 affiliates nationwide and reaches 48 percent of Hispanic population in the U.S., including eleven of the top U.S. Hispanic markets. The radio network is also available nationally on SIRUS Satellite Radio.
WAMA in Tampa is owned by ZGS Communications and WAMT in Orlando is owned by Genesis Communications Inc.
ESPN Deportes Radio delivers a variety of sports talk programming and events, including exclusive, national Spanish-language broadcasts that includes:
Copa América soccer tournament
League Championship Series, and World Series
Major League Baseball’s All-Star Game
NASCAR
South American World Cup Qualifiers
Spain’s La Liga
ESPN Deportes Radio also features sports news talk that includes:
Jorge Ramos y su Banda — provides soccer analysis from the most respected sports journalists in the U.S.
Raza Deportiva — Covers the latest sports information and news
ESPN al Despertar — The radio network’s morning drive talk show
A los Golpes — Offers weeknight listeners a fast-paced overview of the latest news in the world of boxing
Oscar Ramos, senior director and general manager, ESPN Deportes Radio, said “The Hispanics in the Orlando and Tampa markets are passionate about sports and we are thrilled to have the opportunity to bring them the best of sports radio, as well as be the first and only Spanish-language all sports station in these cities. These agreements reinforce our commitment to continued growth of the radio network among the top Hispanic markets across the country.”
Jayme Ribeiro Neto, general manager of WAMA 1550 AM, said “We are excited to welcome ESPN Deportes Radio to our multimedia platform which includes Telemundo Tampa, and our new web portal holaciudad! The launch of ESPN Deportes Radio in Tampa offers our local community the latest in sports news and information, and provides advertisers and marketers a unique opportunity to reach Hispanics in these communities”.
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