ESPN has announced that it has signed a three year agreement with the Wharton School of the University of Pennsylvania. This agreement will allow ESPN to access Wharton’s Interactive Media Initiative (WIMI).
ESPN will access WIMI’s expert team of academics and help pursue data-driven solutions to digital and integrated media challenges like cross-media measurement and analysis.
ESPN agreement will focus on four key project areas:
Analysis of upcoming four-platform measurement test using new technology to measure TV, Radio, Web and Mobile on a single-source basis
Detailed analysis and modeling of data from ESPN cross-media studies to gain insight about how people use various ESPN touch point’s e.g. convergent usage of TV and Internet in the home
Evaluation and enhancement of existing data fusion models
Optimization of digital audiences across Internet and Mobile in an effort to improve traffic and loyalty and achieve more accurate forecasting
Artie Bulgrin, senior vice president, research and analytics, ESPN, said: “This agreement gives ESPN the opportunity to tap into the experts and students in the global WIMI network to help us analyze emerging media data. In return, members of the ESPN research team will host lectures and insight sessions that will provide students the opportunity to apply their studies in a corporate, rather than academic, environment.”
Peter S. Fader, WIMI Co-Director, said: “ESPN perfectly embodies the spirit of the WIMI concept: The questions they are asking line up perfectly with the kinds of empirical analyses that leading academics around the world have already been doing on their own. We are delighted to match them up and help conduct some terrific research together.”
Related posts:
- ESPNews Launches on ESPN Mobile TV
- ESPN Signs Expanded Wimbledon Digital Rights Agreement With All England Club
- Time Warner Cable Launches ESPN Deportes On Digital Basic Package in Texas
- ESPN To Broadcast USC @ Ohio State College Football Game in 3-D
- ESPN Secures Women’s British Open Broadcast Rights
[...] a three year agreement with the Wharton School of the University of Pennsylvania. This agreement Wharton’s Interactive Media On ESPN Posted in DIRECTV NEWSTags: Media News, Sports, Wharton School of the University of Pennsylvania, [...]