Mega TV has launched Hispanic children’s television network Sorpresa! on DirecTV on Saturday, Feb.7. Sorpresa! will stretch its viewer base from its existing 1.1 million subscribers through DirecTV. The preschool programming block is broadcast on Mega TV on Saturdays and Sundays at 10:00 AM EST.
Cynthia Hudson, EVP/ CCO of SBS and the Managing Director of Mega TV said “Sorpresa!’s unique style and commitment to serve the Hispanic children’s audience along with our previous success with the branded block with them makes us confident that this new venture will be very successful. The Sorpresa! block will allow us to continue to provide an in language, in culture viewing experience that our Hispanic children and their families will enjoy.”
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