Redbox has entered into a multi-year distribution agreement with Lionsgate on Aug.11. This agreement will allow Redbox to provide its customers with greater access to Lionsgate new release titles and popular catalog and direct-to-DVD titles including children’s titles. Redbox will expand Lionsgate titles available at the more than 15,000 redbox DVD rental locations nationwide.
Steve Beeks, President and Co-Chief Operating Officer of Lionsgate said “We believe that the Redbox model will ultimately expand the business by increasing the number of impulse rentals and by putting packaged media rentals in places where none existed previously. This agreement gives us tremendous placement for all our films and lowers the impact of low-priced previously-viewed DVDs being sold into the market, which we saw as a growing issue. We believe that this arrangement is a smart opportunity for Lionsgate in the current environment and a win/win for both companies.”
Mitch Lowe, President of Redbox said “The multi-year agreement with Lionsgate underscores our commitment to creating winning relationships for our customers and studio partners.”
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[...] on Aug.11. This agreement will allow Redbox to provide its customers with greater access to Redbox – Lionsgate Distribution deal Posted in DIRECTV NEWSTags: Media News, Redbox – Lionsgate Distribution [...]