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ReelzChannel has partnered with Lionsgate and DirecTV to promote the Academy Award winning movie Precious in PPV & VOD. Precious, which won Academy Awards for Best Supporting Actress (Mo’Nique) and Best Adapted Screenplay (Geoffrey Fletcher).
ReelzChannel’s partnership includes cross-channel inventory, provided by DirecTV, which is designed to encourage consumers to purchase Precious on DIRECTV Cinema as of March 9, 2010. The spots, produced by REELZCHANNEL, will also drive traffic to REELZCHANNEL on DIRECTV channel 238 and www.reelzchannel.com/Precious where the network will showcase exclusive Precious content provided by Lionsgate, such as set photos, facts sheets, production notes, clips and bonus features.
John deGarmo SVP of Affiliate Relations for ReelzChannel said, “With the right titles REELZCHANNEL believes there is a future in creating special promotions that include studios and distributors working with REELZCHANNEL to raise interest in titles and drive VOD/PPV revenue. Lionsgate has stepped forward to pioneer this effort and increase the support for Precious. We look forward to seeing the buy rates for this movie increase as a result of this groundbreaking partnership.”
Kate Neligan, Director of On Demand & Digital Marketing for Lionsgate, said “Lionsgate is excited to co-promote Precious with REELZCHANNEL and DIRECTV Cinema in this innovative partnership where we believe we can expand the reach of the film’s important messages to a larger audience through the VOD/PPV platform.”
Sarah Lyons, Vice President of Upgrade Marketing, DirecTV, said “We are happy to be partnering with both REELZCHANNEL and Lionsgate to provide the award-winning movie Precious with a national platform to continue delivering its powerful message. We understand the importance of having the highest-quality movies available for our customers to choose from and we strive to deliver the most robust lineup of box office hits on the DIRECTV Cinema platform.”
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